SEO Learning series for begginers
Here are some free search engine optimisation tips for you to create a
I deliberately steered clear of things that might be a bit grey, as what is grey
today is often black hat tomorrow, as far as Google is concerned.
What is SEO?
There are a lot of definitions of SEO (Search engine optimisation) but let’s
face it, SEO in 2013 is about getting free traffic from Google, the most popular
search engine in the world.
SEO is about KEYWORDS and LINKS. It’s about RELEVANCE and
Search engine optimisation is about a web page being relevant enough for a
query, and being trusted enough to rank for it. It’s about ranking for popular
keywords for the long term, on merit. You can play by ‘white hat’ rules laid
down by Google, or you can choose to ignore those and go ‘black hat’ – a
‘spammer’. But MOST SEO TACTICS still work, for some time, on some level,
for a period of time, depending on who’s doing them, and how it’s deployed.
Whichever route you take, know that if Google catches you trying to “modify
your rank”, then they will class you a spammer, and your site will be penalised
(you won’t rank for important keywords). Google does not want you to try and
modify your rank. They would prefer you paid PPC to do that. The problem is
– traffic from SEO is valuable. VERY valuable. And FREE, once you’ve
pleased Google enough.
In 2013, you need to be aware that what works to improve your rank can also
get you penalised (faster, and a lot more noticeably). In particular, Google is
currently waging war on unnatural links and manipulative tactics if it detects
Welcome to the tightrope that is SEO. Let’s touch on a few simple things to
If you are just starting out in seo, don’t think you can fool Google about everything all
the time. Google has probably seen your tactics before. So, it’s best to keep it simple.
GET RELEVANT. GET REPUTABLE. If you are just starting out – you may as well
learn how to do it within Google’s Webmaster Guidelines first.
Don’t expect stellar results without a lot of work, and don’t expect them too fast.
Expecting too much too fast might get you in trouble.
[like_to_read]1. You don’t pay anything to get into Google, Yahoo or Bing natural or free listings
(SERPS). It’s common for the major search engines to find your website pretty
easily by themselves within a few days. This is made so much easier if your
website actually ‘pings’ search engines when you update content (via XML
sitemaps for instance).
2. To stay in Google and other search engines, you really should consider and
largely abide by search engine rules and guidelines for inclusion. With
experience, and a lot of observation, you can learn which rules can be bent, and
which tactics are short term and perhaps, should be avoided.[/like_to_read]
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Roveshia Bhatti is a founder and chief editor of Technology Doze. She is a professional blogger, content writer and wordpress expert.
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